Advertising
CTA x SOHO House Black History Month Campaign
The RFP
For my internship with Creative Theory Agency, the intern team was tasked with answering a request for proposal. I took on many roles in this project in research, brainstorming, strategy, and art direction. I designed everything in Art Direction 1. My thought process was to look to the future and give a new look to Black History Month aesthetics.
National Student Advertising Campaign- Meta Quest 2
Plansbook
I was the art director for this campaign. Our goal was to reposition MetaQuest 2 to be an essential to college students. I created a style guide for the overall visual direction of the campaign. I was also tasked to create the print ads and create images for the plansbook.
My Designs
Now & Laters Campaign
Plansbook
For this project, my group and I were tasked to create a 11-piece campaign of a lesser-known brand. We chose Now & Later candy. Our big idea ended up being "Now +Later (+Before)". I created these characters to represent the decades we were trying to portray.
Link to Video:
My Designs
Rocktown Yarn
My Ads
My group and I were asked to create print and social media ads for a local company in Harrisonburg, Rocktown Yarn. After my team collaborated on the idea and wrote the copy, I took on the design role.
SMAD Day
Campaign
SMAD day is a yearly event at James Madison University. This project was fully created by me from start to finish.
